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Going ViralBy Karine Nahon, Jeff Hemsley

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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.

So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

• Sales Rank: #552370 in Books
• Published on: 2013-11-25
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .50" w x 5.50" l, .60 pounds
• Binding: Paperback
• 200 pages

Review

Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries).


"This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed."
LSE Review of Books

''Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society.''
Manuel Castells, University of Southern California

''Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world.''
Danah Boyd, Microsoft Research

''From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric.''
Albert-László Barabási, Northeastern University

Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries).

About the Author
Karine Nahon is associate professor at the Information School, University of Washington, where she is also director of the Virality of Information (retroV) research group and former director of the Center for Information & Society.

Jeff Hemsley is Assistant Professor in the School of Information Studies, Syracuse University, New York.

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A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors.

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This book is for localization coordinators, technical writers, content management system vendors, localization service providers, and consultants who want to incorporate XLIFF into their customers' publishing workflow.

Getting Started: introduces XLIFF, the translation process, and the major parts of XLIFF, including the core and modules.

Applied XLIFF: describes how XLIFF supports translation of XML (including DITA), websites, office documents, graphics, and software user interfaces.

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XLIFF Modules: introduces the XLIFF modules, including:

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• Glossary
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XLIFF 2.0 Structure: describes the XLIFF 2.0 schemas, including the core structural and inline elements and module schemas.

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• Sales Rank: #2197238 in Books
• Published on: 2015-10-09
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .47" w x 7.52" l, .86 pounds
• Binding: Paperback
• 224 pages

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An ethnographic contribution describing the beliefs and ideas associated with witchcraft as shared "knowledge" that the Apaches have about their universe. Uncovers the types of interpersonal relationships with which witchcraft accusations are regularly associated and posits explanations for these associations.

• Sales Rank: #2872231 in Books
• Published on: 1969
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x .32" w x 8.00" l, .56 pounds
• Binding: Paperback
• 80 pages

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The end isnt nigh its past Welcome to Hell on Earth Reloaded the dark future of the strange past of Dead lands. The year is 2097 but the future is not our own. The long Cold War between the United and Confederate States of America finally came to an end in world-wide hellfire. The rain of ghost rock bombs shattered most anything man could call civilization cracked the space between this world and the next wide open and birthed a true Hell on Earth. But that was 16 years ago and weve done the one thing were pretty good at survive in spite of ourselves. Sure some folks have some extra limbs youre likely to get killed for the scraps in your pocket and everything east of the Mississippi is overrun with a crazed army of undead but what other option do you have Join us in this dark future where what remains cries out for new heroes while hiding from old even ancient villains. Has your body been wracked by the constant radiation exposure or have you learned to channel the lingering power of the atom to your will Remake the world as you wish. Hell you cant make it any worse. Hell on Earth Reloaded contains everything you need to run endless adventures in the post-apocalyptic Wasted West with the Savage Worlds game system new Edges Hindrances new Arcane Backgrounds copious information about the various locales races and mysteries of the Wasted West and dozens of creatures and nefarious foes. Hell on Earth Reloaded requires the Savage Worlds core rulebook to play.. Item Weight - 2.16 lbs.

• Sales Rank: #1434652 in Books
• Brand: Studio 2 Publishing
• Published on: 2012
• Dimensions: 3.00 pounds
• Binding: Hardcover
• 204 pages

Features

• Item Weight - 2.16 lbs.

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